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ATELIER ALAIN ELLOUZ, THE STORY OF A BRAND

The beginning

Atelier Alain Ellouz was founded in the early 2000’s by Alain Ellouz, a Parisian entrepreneur with ambitious dreams.

Born in Paris in 1955, Alain Ellouz first learnt the crafts of actor and chef, all on the job with no formal training, before turning his professional attentions to computer software. At the tender age of 28 he started his own computer company, which he then went on to sell to a larger company 17 years later.

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Discovering Alabaster

His discovery of sculpture and architecture had begun several years earlier, but it wasn’t until 2005 that he made the daring decision to focus his attentions on alabaster, at that time a relatively unknown stone.

After deciding to focus the brand upon alabaster, Atelier Alain Ellouz had many obstacles to overcome to make alabaster a versatile yet unique building material. Two years of intense technical research were necessary to give alabaster the hardness of granite, the watertight features of glass and the rigidity of marble, as well as harness it’s unique quality of depth.

But the craftsman at Atelier Alain Ellouz were not afraid of a challenge and saw the possibilities of alabaster as a luxury stone. Before long, a new profession was formed and orders started to come in.

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What lies ahead

What began as a series of tables and light spheres has blossomed into dozens of bespoke large-scale projects for luxury brands all over the world, from Sofitel Luxury Hotels to the Emir of Qatar in New York. In 2012, Atelier Alain Ellouz broadened their horizons to start working with rock crystal, creating beautiful and delicate crystal chandeliers unlike any before seen in the design world.

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Atelier Alain Ellouz, now a team of architects, designers and craftsmen, continues to push the boundaries of contemporary interior design, broadening into new areas of creation (most recently basins and shower walls) and improving design technique to always bring out the very best in these stunning natural materials.

As the man himself says: “Our workshop is constantly moving towards the unknown and the new, enabling us to discover new horizons.” – Alain Ellouz, 2016