Jaeger lecoultre paris
Since 2013, Atelier Alain Ellouz has contributed to the decoration of more than thirty boutiques of the watchmaking house worldwide. Whether used for walls, signs or showcases, alabaster is a structuring element of the brand’s new concept, combining Art Deco aesthetics with a refined atmosphere. An alabaster setting for the four brands characterizes the identity of the historic, completely renovated, Jaeger LeCoultre boutique. The three floors dedicated to the watchmaker’s great art are linked by alabaster walls reaching a total height of twelve meters.
Designer : Marika Chaumet