Alabaster continues its win over US markets : the brand’s success story in the US
The pioneering workshop, Atelier Alain Ellouz, has positioned itself as the global leader in all things alabaster, a material it catapulted to the forefront of luxury interior design, in particular on the US market. Thanks to its US offices and NYC showroom, the brand generates 50% of its sales from the North American continent and expects to reach $10 M in turnover in 2025.
Through a joint interview between Alain Ellouz, Founder and CEO of Atelier Alain Ellouz, and Martin Lampron, who heads the Xpand Group specialized in business development on the North American market, Thomas Hugues recounts the workshop’s rocketing success during the Smart & Co show broadcast on TV B Smart.
Alabaster took root in American culture many years ago and became quite popular, more specifically in the design of lighting elements, the star products from Atelier Alain Ellouz.
In 2018, Atelier Alain Ellouz opened its own showroom in Soho in the heart of NYC, the global epicenter of design. Backed by a partnership with Xpand Group, led by Martin Lampron, the workshop began to develop in the US and Canada. It quickly took on large-scale projects with figures such as Peter Marino, Deborah Berke Partners, Timothy Godbold, Thomas Juul Hansen, Reddy Made Design, etc.
Then in June 2020, Atelier Alain Ellouz stepped up its development strategy by signing a distribution agreement with Holly Hunt, a defining voice in luxury design, which involved all 18 of her US showrooms.
As a result, Atelier Alain Ellouz expects sales to accelerate in the US, reaching $10 M in 2025 in one single market. To stay closely connected to its customers and meet growing demand, the brand plans to create new production facilities specifically for the US.
The Fondation Alain Ellouz pour l’albâtre aligns with this same push to place alabaster on a larger global rostrum, all while exploring new artistic avenues.
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